Mohit Suri Explains Saiyaara’s Bold No-Promotion Strategy: “Focus on the Narrative”

Yash Raj Films’ latest release, Saiyaara, has been making waves not just for its content but also for its unique marketing approach – a complete absence of traditional promotion. Director Mohit Suri has finally broken his silence on this unconventional strategy, offering a refreshing perspective on film marketing.

Why Saiyaara Skipped the Promotional Blitz

In a candid conversation, Suri shared his belief that the story should be the star. He emphasized that the narrative itself should be compelling enough to draw audiences, rather than relying solely on the star power of the actors. This bold move reflects a growing trend in the industry where filmmakers are experimenting with alternative marketing techniques.

“Sell the Story, Not the Actors,” Says Suri

Suri’s statement, “Sell the story, not the actors,” encapsulates the core philosophy behind Saiyaara’s no-promotion strategy. He believes that focusing on the narrative’s strength allows the film to speak for itself, generating organic buzz and intrigue among potential viewers.