Bollywood Stars Fear AI: Varun Dhawan & Janhvi Kapoor Demand Better Protection for Personality Rights

At the recent trailer launch of their upcoming film, “Sunny Sanskari Ki Tulsi Kumari,” Bollywood stars Varun Dhawan and Janhvi Kapoor expressed growing concerns over the escalating threat of artificial intelligence, particularly regarding its potential misuse in infringing upon actors’ personality rights.

AI’s Growing Threat to Actors

Both actors highlighted the increasing need for robust legal frameworks to protect artists from the potential dangers of AI technology. They emphasized the importance of safeguarding their likeness, voice, and overall persona from unauthorized exploitation through deepfakes and other AI-driven manipulations.

Call for Stronger Personality Rights Laws

Dhawan and Kapoor’s concerns echo a growing sentiment within the entertainment industry. As AI technology becomes increasingly sophisticated, the potential for misuse also rises. The actors’ call for action underscores the urgent need for legislation that protects performers and their creative work from unauthorized AI replication.