Did Saiyaara Use Paid PR for Viral Theater Videos? Director Mohit Suri Clarifies

Recent viral videos showcasing audience reactions to screenings of the film Saiyaara have sparked conversations online. Many viewers wondered if these enthusiastic displays were genuine or part of a paid PR campaign. Director Mohit Suri has now stepped forward to address these speculations and set the record straight.

Mohit Suri Addresses the Paid Promotion Claims

In a recent statement, Suri discussed the online buzz surrounding Saiyaara’s theater videos. He explained the efforts the team took to connect with the audience and capture their genuine reactions. “We have tried to…” he began, before further elaborating on the film’s promotional strategies. While the full extent of his explanation wasn’t included in the original source material, it is clear he aims to address the speculation head-on.

The Impact of Viral Videos on Film Promotion

The use of audience reaction videos in film promotion is becoming increasingly prevalent. While these videos can offer a glimpse into the audience experience, concerns about authenticity and manipulation are also rising. Suri’s response seeks to provide transparency and assure viewers that Saiyaara’s team values genuine audience engagement.